AMES Group Corporate Identity Manual
Final Version
Introduction
Welcome to the AMES Group Corporate Identity Manual. This document establishes the guidelines and standards to ensure the correct application of our visual identity in all aspects of company communication. Maintaining a consistent and strong visual identity is essential to strengthen our brand perception and ensure its recognition in the market.
1. Logo
The AMES Group logo is the most important visual representation of our brand. It should be used in all company communications according to the following specifications:
- Versions: The logo is available in horizontal and vertical versions to adapt to different spaces and formats.
- Colors: The logo is presented in the company’s corporate colors: dark blue and orange. These colors must be respected in all logo applications.
- Spacing: A minimum space around the logo must be maintained to ensure its legibility and visual presence.
- Proportions: Modifying the proportions of the logo or distorting it in any way is not allowed. It should always be reproduced in its original form.
2. Color Palette
The AMES Group color palette reflects our corporate identity and should be used consistently in all brand applications. The main colors are:
- Dark Blue: #273c75
- Orange: #f39c12
- Gray: #bdc3c7
These colors can be used in combination to create attractive and consistent designs with the brand.
3. Typography
The typography used in AMES Group communication is an integral part of our visual identity. The following typography is recommended:
- Headings and Headers: Montserrat Bold
- Text: Open Sans Regular
Maintaining typographic consistency in all communication materials is important to ensure brand readability and visual impact.
4. Misuses
To maintain the integrity of our corporate identity, the following misuses of the logo and other visual elements of the brand should be avoided:
- Modifying colors, shapes, or proportions of the logo.
- Using unauthorized fonts in brand communication.
- Altering spacing or arrangement of visual elements.
Conclusion
The AMES Group Corporate Identity Manual is an essential tool to ensure consistency and coherence in our visual communication. By following these guidelines and standards, we will strengthen our brand perception and ensure its recognition in the market.
We appreciate your commitment to applying these guidelines and encourage you to consult this manual whenever necessary to maintain the integrity of our corporate identity.
Together, let’s build the future of AMES Group with a strong and consistent visual identity!